dj shadow

artist Wikipedia poster

The goal of this project was to create an integrated marketing campaign and to design a unified customer experience across media channels.


This project involved heavy research into the market space and the existing brand identity. Based on that research, I developed a marketing strategy that aimed to differentiate it. I applied this new strategy into a campaign that had limited edition merchandise design, a snapchat filter and an online ARG puzzle that revealed the location of pop up stores.